Privacy Policy

1) Introduction and contact details of the person responsible

1.1 We are pleased that you visit our website and thank you for your interest. Below we inform you about the handling of your personal data when using our website. Personal data here means all data by which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is PURMEO GmbH, Lena-Christ-Str. 2, 82031 Grünwald, Germany, Tel.: +49 (0)89 - 215 561 200, E-Mail: info@purmeo.de. The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

2) Data collection when visiting our website

2.1 When using our website for purely informational purposes, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the page server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/referral from which you accessed the site
Used browser
Used operating system
Used IP address (if applicable: in anonymized form)

The processing is carried out pursuant to Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. No data is passed on or used otherwise. However, we reserve the right to retrospectively check the server log files if there are concrete indications of unlawful use.

2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party). You can recognize an encrypted connection by the "https://" prefix and the lock symbol in your browser's address bar.

3) Hosting & Content Delivery Network

Shopify

For hosting our website and displaying page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

When data is transferred to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

4) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e., small text files that are stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your device longer and allow the storage of page settings (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of your web browser's cookie settings.

If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of given consent, or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general.

Please note that if cookies are not accepted, the functionality of our website may be limited.

5) Contact

5.1 Own live chat system

This website uses a live chat system that serves to answer live inquiries.

The processing of personal data transmitted via the chat is carried out either in accordance with Art. 6 para. 1 lit. b GDPR because it is necessary for the initiation or performance of the contract, or in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the effective support of our site visitors.
Your data transmitted in this way will be deleted, subject to any statutory retention periods, once the relevant matter has been finally clarified.

Additionally, for the purpose of creating pseudonymized usage profiles, further information may be collected and evaluated using cookies, which, however, do not serve your personal identification and are not merged with other data sets. If this information contains personal references, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization purposes.

The setting of cookies can be prevented by appropriate browser settings. However, the functionality of our website may be limited in this case.
You can object to the collection and storage of data for the purpose of creating a pseudonymized usage profile at any time with effect for the future.

5.2 Zendesk

For processing customer inquiries, we use the email ticketing system of the following provider: Zendesk International Ltd., 55 Charlemont Place, Saint Kevin's, Dublin D02 F985, Ireland

If you submit contact requests via our website by email, they are stored and organized in the ticket system to enable chronological processing and improve the service experience. You can always view the current status of the processing of your request using the individually assigned ticket number.

For the organization and processing of inquiries, personal data is collected according to the extent of its provision, but at least name, first name, and email address, transmitted to the provider, stored there, and read out.

The legal basis for processing this data is our legitimate interest in the efficient design of our customer service, the fastest possible response to your request, and the optimization of our service offering according to Art. 6 para. 1 lit. f GDPR.

We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

5.3 In the context of contacting us (e.g., via contact form or email), personal data is processed exclusively for the purpose of handling and responding to your request and only to the extent necessary for this.

The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted when the circumstances indicate that the matter concerned has been conclusively clarified and provided that no statutory retention obligations oppose this.

6) Data processing when opening a customer account

According to Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. Which data is required for opening the account can be found in the input mask of the corresponding form on our website.

You can delete your customer account at any time by sending a message to the above address of the responsible party. After deleting your customer account, your data will be deleted provided that all contracts concluded through it have been fully processed, no legal retention periods prevent this, and we have no legitimate interest in further storage.

7) Use of customer data for direct advertising

7.1 Registration for our email newsletter

When you sign up for our email newsletter, we regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing additional data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive newsletters after you have explicitly confirmed your consent to receive the newsletter by clicking a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. In doing so, we store the IP address registered by your Internet Service Provider (ISP) as well as the date and time of registration to be able to trace any possible misuse of your email address at a later time. The data collected by us during newsletter registration is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the designated link in the newsletter or by sending a corresponding message to the responsible party named above. After successful unsubscription, your email address will be immediately deleted from our newsletter distribution list, unless you have explicitly consented to further use of your data or we reserve the right to use data beyond this, which is legally permitted and about which we inform you in this statement.

7.2 Klaviyo

The sending of our email newsletters is carried out via this provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA

Based on our legitimate interest in effective and user-friendly newsletter marketing, we forward the data you provide during newsletter registration in accordance with Art. 6 para. 1 lit. f GDPR to this provider so that they can carry out the newsletter dispatch on our behalf.

Subject to your explicit consent according to Art. 6 para. 1 lit. a GDPR, the provider also performs a statistical success evaluation of newsletter campaigns using web beacons or tracking pixels in the sent emails, which can measure open rates and specific interactions with the newsletter content. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated but not merged with other data sets.

You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits forwarding to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.

7.3 Shopify Email

The sending of our email newsletters is carried out via this provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits forwarding to third parties.

When data is transferred to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

7.4 Cart reminders by email

In case you abandon your purchase with us before completing the order, you have the option to be reminded once by email of the contents of your virtual shopping cart.

The only mandatory information for sending this reminder is your email address. Providing additional data is voluntary and may be used to address you personally. For sending the email, we use the so-called double opt-in procedure, which ensures that you only receive a notification after you have explicitly confirmed your consent by clicking a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR for sending a cart reminder. In doing so, we store your IP address registered by the Internet Service Provider (ISP) as well as the date and time of registration to be able to trace any possible misuse of your email address at a later time. The data collected by us during registration for our email notification service is used strictly for the intended purpose.

You can unsubscribe from the cart reminders at any time by sending a corresponding message to the responsible person mentioned at the beginning. After deregistration, your email address will be promptly deleted from our specially set up distribution list, unless you have explicitly consented to further use of your data or we reserve the right to use data beyond this, which is legally permitted and about which we inform you in this declaration.

7.5 Advertising by postal mail
Based on our legitimate interest in personalized direct advertising, we reserve the right to store your first and last name, postal address, and - if we have received these additional details from you within the contractual relationship - your title, academic degree, year of birth, and your professional, industry, or business designation in accordance with Art. 6 para. 1 lit. f GDPR and to use them for sending interesting offers and information about our products by postal mail.
You can object to the storage and use of your data for this purpose at any time vis-à-vis us.

8) Data processing for order processing

8.1 To the extent necessary for contract processing for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.

If, based on a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact data you provided during the order to personally inform you within the scope of our legal information obligations according to Art. 6 para. 1 lit. c GDPR. Your contact data is used strictly for the purpose of notifications about updates owed by us and is processed by us only to the extent necessary for the respective information.

For the processing of your order, we also cooperate with the following service provider(s) who support us wholly or partly in the execution of concluded contracts. Certain personal data are transmitted to these service providers in accordance with the following information.

8.2 Transfer of personal data to shipping service providers

- DHL

As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We share your email address and/or phone number with the provider before delivery of the goods for the purpose of coordinating a delivery date or announcing the delivery in accordance with Art. 6 para. 1 lit. a GDPR, provided you have given your explicit consent during the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR, we only share the recipient's name and delivery address with the provider. The disclosure only occurs to the extent necessary for the delivery of goods. In this case, prior coordination of the delivery date with the provider or delivery announcement is not possible.

Consent can be revoked at any time with effect for the future to the responsible party named above or to the provider.
- DPD

As a transport service provider, we use the following provider: DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany

Consent can be revoked at any time with effect for the future to the responsible party named above or to the provider.
- GLS

As a transport service provider, we use the following provider: General Logistics Systems Germany GmbH & Co. OHG, GLS Germany-Straße 1 – 7, 36286 Neuenstein, Germany

Consent can be revoked at any time with effect for the future to the responsible party named above or to the provider.
- UPS

As a transport service provider, we use the following provider: United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany

Consent can be revoked at any time with effect for the future to the responsible party named above or to the provider.

8.3 Use of payment service providers (payment services)

- Amazon Pay

One or more online payment methods from the following provider are available on this website: Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg

If you select a payment method from the provider where you pay in advance (such as credit card payment), your payment data provided during the order process (including name, address, bank and card information, currency, and transaction number) as well as information about the content of your order are forwarded in accordance with Art. 6 para. 1 lit. b GDPR. The transfer of your data in this case is exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.
- Google Pay

If you choose the payment method "Google Pay" of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), the payment processing is carried out via the "Google Pay" application on your mobile device running at least Android 4.4 ("KitKat") and equipped with an NFC function by charging a payment card stored in Google Pay or a payment system verified there (e.g., PayPal). To authorize a payment via Google Pay exceeding €25, you must first unlock your mobile device using the configured verification method (such as facial recognition, password, fingerprint, or pattern).

For the purpose of payment processing, the information you provide during the ordering process, along with information about your order, is passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a one-time transaction number to the originating website, which verifies the completed payment. This transaction number contains no information about the actual payment data of your payment methods stored in Google Pay but is created and transmitted as a one-time valid numeric token. For all transactions via Google Pay, Google acts solely as an intermediary to process the payment. The transaction is carried out exclusively between the user and the originating website by charging the payment method stored in Google Pay.

If personal data is processed in the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.

Google reserves the right to collect, store, and analyze certain transaction-specific information for every transaction made via Google Pay. This includes the date, time, and amount of the transaction, merchant location and description, a description of the purchased goods or services provided by the merchant, photos you attached to the transaction, the name and email address of the seller and buyer or sender and recipient, the payment method used, your description of the reason for the transaction, and, if applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively pursuant to Art. 6 para. 1 lit. f GDPR based on the legitimate interest in proper accounting, verification of transaction data, and optimization and maintenance of the Google Pay service.

Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when using other Google services.

The terms of use of Google Pay can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection at Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Klarna

One or more online payment methods from the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

When selecting a payment method where the provider advances payment (such as invoice or installment purchase or direct debit), you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, phone number, if applicable data on an alternative payment method).

To protect our legitimate interest in determining the creditworthiness of our customers, this data is forwarded by us to the provider in accordance with Art. 6 para. 1 lit. f GDPR for the purpose of a credit check. The provider checks, based on the personal data you have provided as well as other data (such as shopping cart, invoice amount, order history, payment experiences), whether the payment method you selected can be granted with regard to payment and/or default risks.

In addition to internal provider criteria, identity and creditworthiness information from the following credit agencies may also be included in the decision within the scope of the application review pursuant to Art. 6 para. 1 lit. f GDPR:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit rating report may contain probability values (so-called score values). As far as score values influence the result of the credit rating report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things but not exclusively, address data.

You can object to this processing of your data at any time by sending us a message or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contract-compliant payment processing.
- Paypal

One or more online payment methods of the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from the provider where you pay in advance, your payment data provided during the ordering process (including name, address, bank and card information, currency, and transaction number) as well as information about the content of your order are forwarded to the provider in accordance with Art. 6 para. 1 lit. b GDPR. The transfer of your data in this case is exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

When selecting a payment method for which we advance payment, you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, if applicable data on an alternative payment method).

In such cases, to protect our legitimate interest in determining your creditworthiness, these data are forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6 para. 1 lit. f GDPR. The provider checks, based on the personal data you have provided as well as other data (such as shopping cart, invoice amount, order history, payment experiences), whether the payment option you selected can be granted with regard to payment and/or default risks.

This website uses PayPal Checkout, an online payment system from PayPal, which consists of PayPal's own payment methods and local payment methods from third-party providers.

When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – „Pay Later“ via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter „PayPal") as part of the payment processing. The transfer is made in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent necessary for payment processing.

PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – "Pay Later" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 para. 1 lit. f GDPR based on PayPal's legitimate interest in determining your creditworthiness. The result of the credit check regarding the statistical probability of payment default is used by PayPal to decide on the provision of the respective payment method. The credit report may contain probability values (so-called score values). As far as score values influence the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things but not exclusively, address data. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contract-compliant payment processing.

If the PayPal payment method "Invoice Purchase" is available and selected, your payment data will first be transmitted to PayPal to prepare the payment, after which PayPal forwards it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin ("Ratepay") to carry out the payment. The legal basis is Art. 6 para. 1 lit. b GDPR. In this case, RatePay conducts an identity and credit check in its own name to determine payment ability according to the principle already mentioned above and forwards your payment data to credit agencies based on the legitimate interest in determining payment ability pursuant to Art. 6 para. 1 lit. f GDPR. A list of the credit agencies that Ratepay can access can be found here: https://www.ratepay.com/legal-payment-creditagencies/

When using the payment method of a local third party, your payment data will initially be transmitted to PayPal for payment preparation in accordance with Art. 6 para. 1 lit. b GDPR. Depending on your selection of an available local payment method, PayPal will then transmit your payment data to the respective provider for the execution of the payment in accordance with Art. 6 para. 1 lit. b GDPR:

- Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
- Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
- bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium)
- blik (Polski Standard Płatności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
1200 Vienna, Austria)
- MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)

For further data protection information, please refer to PayPal's privacy policy: https://www.paypal.com/de/legalhub/paypal/privacy-full
- Shopify Payments

One or more online payment methods from the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

9) Online Marketing

Google AdSense

This website uses Google AdSense, a web advertising service by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses so-called cookies, i.e., text files that are stored on your computer and allow an analysis of your use of the website. Furthermore, Google AdSense also uses so-called "web beacons" (small invisible graphics) to collect information, through which simple actions such as visitor traffic on the website can be recorded, collected, and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This may also involve transmission to the servers of Google LLC in the USA.

Google uses the information obtained in this way to evaluate your usage behavior regarding the AdSense ads. The IP address transmitted by your browser within Google AdSense is not merged with other data from Google. The information collected by Google may be transferred to third parties if legally required and/or if third parties process this data on behalf of Google.
All the processing described above, especially reading information on the device used via cookies and/or web beacons, is only carried out if you have given us your explicit consent according to Art. 6 para. 1 lit. a GDPR. Without this consent, the use of Google AdSense during your visit is omitted.

You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

Further information on Google's privacy policies can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

10) Web analytics services

10.1 Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analytics service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when visiting the website, Google (Universal) Analytics sets cookies, which are small text files stored on your device and collect certain information. This information also includes your IP address, which Google shortens by the last digits to exclude direct personal identification.

The information is transmitted to servers of Google and processed there. This may also include transmissions to Google LLC based in the USA.

Google uses the collected information on our behalf to evaluate your use of the website, compile reports about website activities for us, and provide other services related to website and internet usage. The truncated IP address transmitted by your browser within the scope of Google Analytics is not merged with other data from Google. The data collected during the use of Google (Universal) Analytics is stored for a period of two months and then deleted.

All the processing described above, especially the setting of cookies on the device used, only takes place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.
Without your consent, the use of Google (Universal) Analytics during your site visit will not take place. You can revoke your given consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with Google that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further legal notices about Google (Universal) Analytics can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic Characteristics
Google (Universal) Analytics uses the special feature "demographic characteristics" and can create statistics that provide information about the age, gender, and interests of site visitors. This is done by analyzing advertising and information from third parties. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to any specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google (Universal) Analytics, this website can use Google Signals to create cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google, subject to your consent to the use of Google Analytics according to Art. 6 para. 1 lit. a GDPR, can analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can disable the "Personalized Ads" feature in your Google account settings. Follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google (Universal) Analytics, the "UserIDs" function can be used on this website. If you have consented to the use of Google (Universal) Analytics according to Art. 6 para. 1 lit. a GDPR, have set up an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.

10.2 Google Analytics 4

This website uses Google Analytics 4, a web analytics service from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, cookies are set by Google Analytics 4 when visiting the website, which are small text files stored on your device and collect certain information. This information also includes your IP address, which is shortened by Google by the last digits to exclude direct personal identification.

The information is transmitted to servers of Google and processed there. This may also include transmissions to Google LLC based in the USA.

Google uses the collected information on our behalf to evaluate your use of the website, compile reports about website activities for us, and to provide other services related to website and internet usage. The shortened IP address transmitted by your browser within the scope of Google Analytics is not merged with other data from Google. The data collected during the use of Google Analytics 4 is stored for a period of two months and then deleted.

All the processing described above, especially the setting of cookies on the device used, only takes place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.
Without your consent, the use of Google Analytics 4 during your visit to the website will not take place. You can revoke your given consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service via the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with Google that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information about Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic Characteristics
Google Analytics 4 uses the special feature "demographic characteristics" and can generate statistics that provide information about the age, gender, and interests of website visitors. This is done through the analysis of advertising and information from third parties. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to any specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics according to Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can disable the "Personalized Ads" feature in your Google account settings. Follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, the "UserIDs" feature can be used on this website. If you have consented to the use of Google Analytics 4 according to Art. 6 para. 1 lit. a GDPR, have set up an account on this website, and log in on different devices with this account, your activities, including conversions, can be analyzed across devices.

11) Retargeting/Remarketing and Conversion Tracking

11.1 Google Ads Conversion Tracking without cookies

This website uses the online advertising program "Google Ads" and, within the framework of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

We use the Google Ads service to draw attention to our attractive offers on external websites using advertising materials (so-called Google Adwords). We can determine the success of individual advertising measures in relation to the data of the advertising campaigns. Our goal is to show you ads that are of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.

This website uses Google Ads Conversion Tracking exclusively without the use of cookies, which means that the service does not set cookies on your device at any time.

Instead, your browser's local storage is used to store an individual ID assigned by Google, which enables an analysis of your use of the website. For this purpose, certain user information is processed via the ID.

The ID is set when a user clicks on an ad placed by Google Ads. If the user visits certain pages of this website, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot be tracked across the websites of Google Ads customers. The information collected in this way is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag.

However, you do not receive any information that would allow users to be personally identified. When using Google Ads, personal data may also be transmitted to the servers of Google LLC in the USA. Details about the processing triggered by Google Ads Conversion Tracking and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

If the collected information contains personal references, processing is carried out according to Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the statistical evaluation of the success of our advertising campaigns.
Google's privacy policies can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.2 Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform operated by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

GMP uses cookies to display relevant ads to users, improve campaign performance reports, or prevent a user from seeing the same ads multiple times. Through a cookie ID, Google records which ads are shown in which browser and can thus prevent them from being displayed multiple times. Furthermore, GMP can use cookie IDs to track so-called conversions related to ad requests. This is the case, for example, when a user sees a GMP ad and later visits the advertiser's website using the same browser and makes a purchase through that website. According to Google, GMP cookies do not contain personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server.

We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our knowledge as follows: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider obtains and stores your IP address. In the context of using GMP, personal data may also be transmitted to the servers of Google LLC in the USA.

All processing described above, especially setting cookies to read information on the device used, is only carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

You can find the privacy policy of GMP by Google here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

12) Page functionalities

12.1 Youtube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC., USA

When you visit a page of our website that contains such a plugin, your browser establishes a direct connection to the provider's servers at the latest at the time of video playback to load the content. Certain information, including your IP address, is transmitted to the provider.

When playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics, and prevent abusive behavior.

If you are logged into a user account with the provider during your visit, your data will be directly assigned to your account when you click on a video. If you do not want the assignment to your account, you must log out before pressing the play button.

All the aforementioned processing, especially setting cookies to read information on the device used, only takes place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke the given consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website.

12.2 Zapier

We use the services of the following provider for integration and synchronization of databases and web applications: Zapier Inc., 548 Market St #62411, San Francisco, California 94104, USA

Our processing operations are automated and different workflows are established to efficiently manage and execute internal processes in our processing system. If personal data is also processed in this context, this is done according to Art. 6 para. 1 lit. f GDPR based on our legitimate interest in optimizing our internal organization.

We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

13) Tools and Miscellaneous

13.1 - easybill

For the completion of accounting, we use the service of the cloud-based accounting software from the following provider: easybill GmbH, Düsselstr. 21, 41564 Kaarst

The provider processes incoming and outgoing invoices as well as, if applicable, the bank transactions of our company to automatically capture invoices, match them to transactions, and create the financial accounting in a semi-automated process.

If personal data is also processed in this context, the processing is based on our legitimate interest in efficient organization and documentation of our business processes according to Art. 6 para. 1 lit. f GDPR.

13.2 Cookie-Consent-Tool

This website uses a so-called "Cookie Consent Tool" to obtain effective user consents for cookies and cookie-based applications that require consent. The "Cookie Consent Tool" is displayed to users as an interactive user interface when the page is accessed, where consents for certain cookies and/or cookie-based applications can be granted by ticking checkboxes. By using this tool, all cookies/services requiring consent are only loaded if the respective user has given the corresponding consent by ticking the checkboxes. This ensures that such cookies are only set on the user's device if consent has been given.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this context.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning, or logging cookie settings, this is done pursuant to Art. 6 para. 1 lit. f GDPR based on our legitimate interest in a legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website.

Another legal basis for the processing is also Art. 6 para. 1 lit. c GDPR. As controllers, we are legally obliged to make the use of technically unnecessary cookies dependent on the respective user consent.

Where necessary, we have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

Further information about the operator and the configuration options of the cookie consent tool can be found directly in the corresponding user interface on our website.

14) Rights of the data subject

14.1 The applicable data protection law grants you the following data subject rights (rights to information and intervention) against the controller regarding the processing of your personal data, whereby the respective conditions for exercising these rights refer to the stated legal basis:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to deletion pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to information pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw given consents pursuant to Art. 7 para. 3 GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

14.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTERESTS WITHIN THE SCOPE OF A BALANCE OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US TO CONDUCT DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH MARKETING PURPOSES. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

15) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the processing purpose, and – if applicable – additionally by the respective statutory retention period (e.g., commercial and tax law retention periods).

When processing personal data based on an explicit consent according to Art. 6 para. 1 lit. a GDPR, the affected data will be stored as long as you revoke your consent.

If there are statutory retention periods for data processed within the framework of contractual or contract-like obligations based on Art. 6 para. 1 lit. b GDPR, these data will be routinely deleted after the expiration of the retention periods, provided they are no longer required for contract fulfillment or contract initiation and/or we no longer have a legitimate interest in further storage.

When processing personal data based on Art. 6 para. 1 lit. f GDPR, these data will be stored as long as you exercise your right to object under Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves the assertion, exercise, or defense of legal claims.

When processing personal data for the purpose of direct advertising based on Art. 6 para. 1 lit. f GDPR, these data will be stored as long as you exercise your right to object under Art. 21 para. 2 GDPR.

Unless otherwise specified by the other information in this declaration regarding specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

Status: 12.11.2025, 12:29:38 o'clock

Privacy Policy

1) Introduction and contact details of the person responsible

2) Data collection when visiting our website

3) Hosting & Content Delivery Network

4) Cookies

5) Contact

6) Data processing when opening a customer account

7) Use of customer data for direct advertising

8) Data processing for order processing

9) Online Marketing

10) Web analytics services

11) Retargeting/Remarketing and Conversion Tracking

12) Page functionalities

13) Tools and Miscellaneous

14) Rights of the data subject

15) Duration of storage of personal data

Support

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Privacy Policy

1) Introduction and contact details of the person responsible

2) Data collection when visiting our website

3) Hosting & Content Delivery Network

4) Cookies

5) Contact

6) Data processing when opening a customer account

7) Use of customer data for direct advertising

8) Data processing for order processing

9) Online Marketing

10) Web analytics services

11) Retargeting/Remarketing and Conversion Tracking

12) Page functionalities

13) Tools and Miscellaneous

14) Rights of the data subject

15) Duration of storage of personal data

Support

Legal

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Order note

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Hello! I am Sophie 👋

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