1. Information on the Collection of Personal Data and Contact Details of the Responsible Party

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is any data with which you can be personally identified.

1.2 The responsible party for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is purmeo GmbH, Lena-Christ-Straße 2, 82031 Grünwald, Germany, Tel.: +49 (0)89 /125013-460, Email: info@purmeo.de. The person responsible for processing personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party). You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser line.

2. Data Collection When Visiting Our Website

When you use our website for informational purposes only, meaning you do not register or otherwise transmit information to us, we collect only the data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

• Our visited website
• Date and time at the time of access
• Amount of data sent in bytes
• Source/reference from which you reached the page
• Browser used
• Operating system used
• IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 (1) lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or otherwise used. However, we reserve the right to check the server log files retrospectively if there are concrete indications of unlawful use.

3. Cookies

To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser the next time you visit (persistent cookies). When cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which can vary depending on the cookie.

Partially, cookies serve to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies implemented by us, the processing is carried out either in accordance with Art. 6 (1) lit. b GDPR for the execution of the contract or in accordance with Art. 6 (1) lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

We may work with advertising partners who help us make our internet offering more interesting for you. For this purpose, cookies from partner companies (third-party cookies) are also stored on your hard drive when you visit our website. If we work with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the information collected within the following paragraphs.

Please note that you can set your browser to inform you about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser differs in how it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers at the following links:

Internet Explorer: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies

Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Chrome: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647

Safari: https://support.apple.com/kb/ph21411?locale=de_DE

Opera: http://help.opera.com/Windows/10.20/de/cookies.html

Please note that if you do not accept cookies, the functionality of our website may be limited.

4. Contacting Us

When contacting us (e.g., via contact form or email), personal data is collected. The specific data collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 (1) lit. f GDPR. If your contact is aimed at concluding a contract, an additional legal basis for processing is Art. 6 (1) lit. b GDPR. Your data will be deleted after the final processing of your inquiry, provided that there are no statutory retention obligations to the contrary.

5. Data Processing When Opening a Customer Account and for Contract Processing

In accordance with Art. 6 (1) lit. b GDPR, personal data will continue to be collected and processed if you provide it to us for the purpose of performing a contract or when opening a customer account. The specific data collected can be seen from the respective input forms. You can delete your customer account at any time by sending a message to the above-mentioned address of the responsible party. We store and use the data you provide for contract processing. After the complete processing of the contract or deletion of your customer account, your data will be blocked with respect to tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or a legally permitted further data use has been reserved by our side, about which we inform you below.

6. Use of Your Data for Direct Advertising

6.1  Subscription to Our Email Newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required for sending the newsletter is your email address. Any additional data provided is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an email newsletter after you have expressly confirmed that you consent to receiving newsletters. We will then send you a confirmation email asking you to confirm that you wish to receive newsletters in the future by clicking on the appropriate link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) lit. a GDPR. When you subscribe to the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration to trace any possible misuse of your email address at a later time. The data collected by us when you subscribe to the newsletter will be used exclusively for the purpose of promotional communication via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the responsible party mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

6.2  Advertising by Mail

Based on our legitimate interest in personalized direct advertising, we reserve the right to store your first and last name, postal address, and – if we have received this additional information from you in the context of the contractual relationship – your title, academic degree, year of birth, and your professional, industry, or business name in accordance with Art. 6 (1) lit. f GDPR and to use it to send you interesting offers and information about our products by mail.

You can object to the storage and use of your data for this purpose at any time by sending a corresponding message to the responsible party.

7. Data Processing for Order Handling

To process your order, we work with the service providers listed below, who assist us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. Your payment data will be passed on to the commissioned credit institution as part of the payment processing, insofar as this is necessary for the payment processing. If we use payment service providers, we will inform you of this explicitly below. The legal basis for the transfer of the data is Art. 6 (1) lit. b GDPR.

8. Online Marketing

8.1 Google AdSense

This website uses Google AdSense, a web advertising service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google AdSense uses so-called “DoubleClick DART Cookies” (“Cookies”). These are text files stored on your computer that allow an analysis of your use of the website. Additionally, Google AdSense uses so-called “Web Beacons” (small invisible graphics) to collect information. Through the use of web beacons, simple actions such as visitor traffic on the website can be recorded, collected, and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server in the USA and stored there.

Google uses this information to evaluate your usage behavior regarding the AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other data from Google. The information collected by Google may be transferred to third parties if required by law and/or if third parties process this data on behalf of Google.

The described data processing is carried out in accordance with Art. 6 (1) lit. f GDPR for the purpose of targeted advertising to the user by advertising third parties whose ads are displayed based on the evaluated user behavior on this website. The processing also serves our financial interest in exploiting the economic potential of our online presence by displaying personalized third-party advertising content for a fee.

Google LLC, based in the USA, is certified for the US-European data protection agreement “Privacy Shield,” which ensures compliance with the data protection level applicable in the EU.

For more information about Google’s privacy policy, please visit the following internet address: http://www.google.de/policies/privacy/

You can permanently disable cookies for ad preferences by preventing them through a corresponding setting of your browser software or by downloading and installing the browser plugin available at the following link:

http://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may be limited if you have disabled the use of cookies.

8.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program “Google AdWords” and, within the framework of Google AdWords, the conversion tracking service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use the Google AdWords service to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google AdWords). We can determine the success of individual advertising measures in relation to the data from the advertising campaigns. Our aim is to show you advertising that is of interest to you, make our website more interesting for you, and achieve a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can personally identify users. If you do not want to participate in tracking, you can block this use by disabling the Google conversion tracking cookie via your internet browser’s user settings. In this case, you will not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising in accordance with Art. 6 (1) lit. f GDPR.

Google LLC, based in the USA, is certified for the US-European data protection agreement “Privacy Shield,” which ensures compliance with the data protection level applicable in the EU.

For more information about Google’s privacy policy, please visit the following internet address: http://www.google.de/policies/privacy/

You can permanently disable cookies for ad preferences by preventing them through a corresponding setting of your browser software or by downloading and installing the browser plugin available at the following link: http://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may be limited if you have disabled the use of cookies.

9. Web Analytics Services

Google (Universal) Analytics

10. Data Subject Rights

10.1 The applicable data protection law grants you comprehensive data subject rights (rights of access and intervention) against the controller regarding the processing of your personal data, which we inform you about below:

Right of access according to Art. 15 GDPR: In particular, you have the right to obtain information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage duration or the criteria for determining the storage duration, the existence of a right to rectification, erasure, restriction of processing, objection to processing, the right to lodge a complaint with a supervisory authority, the origin of your data if it was not collected from you by us, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing concerning you, as well as your right to be informed about the guarantees according to Art. 46 GDPR when your data is transferred to third countries;

Right to rectification according to Art. 16 GDPR: You have the right to immediate rectification of incorrect data concerning you and/or completion of your incomplete data stored by us;

Right to erasure according to Art. 17 GDPR: You have the right to request the erasure of your personal data under the conditions of Art. 17 (1) GDPR. However, this right does not exist, in particular, if processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest, or to assert, exercise, or defend legal claims;

Right to restriction of processing according to Art. 18 GDPR: You have the right to request the restriction of processing your personal data as long as the accuracy of your data disputed by you is being verified if you reject the deletion of your data due to impermissible data processing and instead request the restriction of processing your data if you need your data to assert, exercise, or defend legal claims after we no longer need this data once the purpose has been achieved, or if you have objected on the grounds of your particular situation as long as it has not yet been determined whether our legitimate reasons outweigh your interests;

Right to notification according to Art. 19 GDPR: If you have asserted the right to rectification, erasure, or restriction of processing against the controller, the controller is obliged to communicate this rectification or erasure of data or restriction of processing to all recipients to whom the personal data concerning you has been disclosed unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.

Right to data portability according to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request the transfer to another controller, as far as this is technically feasible;

Right to withdraw consent according to Art. 7 (3) GDPR: You have the right to withdraw consent once given to the processing of data at any time with effect for the future. In the event of withdrawal, we will delete the data concerned immediately unless further processing can be based on a legal basis for consentless processing. The withdrawal of consent does not affect the lawfulness of the processing carried out based on the consent until the withdrawal;

Right to lodge a complaint according to Art. 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, particularly in the member state of your residence, your workplace, or the location of the alleged infringement, without prejudice to any other administrative or judicial remedy.

10.2 Right to Object

If we process your personal data based on our overriding legitimate interest in the context of a balance of interests, you have the right to object to this processing at any time with effect for the future, for reasons arising from your particular situation.

If you exercise your right to object, we will stop processing the affected data. However, further processing remains reserved if we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, fundamental rights, and freedoms, or if the processing serves to assert, exercise, or defend legal claims.

If your personal data is processed by us for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such advertising purposes. You can exercise the right to object as described above.

If you exercise your right to object, we will stop processing the affected data for direct marketing purposes.

11. Duration of Storage of Personal Data

The duration of the storage of personal data is determined by the respective statutory retention period (e.g., commercial and tax retention periods). After the period has expired, the corresponding data is routinely deleted, provided that it is no longer required for contract fulfillment or contract initiation and/or there is no legitimate interest on our part in continuing to store it.